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| 4. | If your cheap hosting company fails after one year and it takes you 3 hours to move and re-establish your domain name following the demise of your low cost hosting company and if your time is worth $50 per hour, you will have spent $150 to save $120, assuming your cheap hosting company was $10 less per month than a higher quality choice. Add to that the cost of down time and you will find that the decision to take the cheap route was a very poor selection. |
| 5. | The value of networking and forming strategic partnerships online can be a critical element in the long-term success of any businesses. Smart companies look at every one of their vendors and customers as potential candidates for a strategic business relationship that goes beyond their current transactions. This means that when a company selects a vendor, they should look beyond the transaction level of the relationship. They should consider the quality of the company itself and think in terms of the potential for future businesses between the two companies that could enhance both businesses. |
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| Will your cheap web hosting service always be there when your company actually needs service? |  |
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| 6. | Online businesses that select high-quality hosting companies have a much better chance of developing a long-term relationship that can enhance their own business in the future. It does not make good business sense to throw away that possibility for the sake of a few extra dollars each month. It boils down to this: would you be willing to pay and extra $10 to $20 per month to partner with a solid, well-run company that will be in business many years? Smart business owners would say, “Yes!” |
In summary, the primary cause of businesses failures is failure to make sufficient investments in the business. It is a fact that more new businesses fail than succeed. In general, those that succeed do so because they decided from the beginning to spend money on quality goods and services.
Cutting corners in
critical services is a recipe for failure. There is little that is more
critical to the success of an online business than the selection of a
good hosting service.
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