This is one of the most critical and confusing aspect of working on the Internet.  Does it seem like every search engine has different rules and that the rules are always changing?  Well, the reason it seems that way is that every search engine has different rules and the rules are always changing!

Here are a few of the basic principles for good search engine placement:

• Concentrate on useful, solid content first, last and always! Web surfers look for good content more than anything else on the Internet.  If they find it on your site, they will stay longer and come back more often. Loyal visitors make good customers.

• Keep your website active by changing and adding to the content on a regular basis.

• Make sure that the words which describe your site are on the first page and in your meta tags.  Visitors much be able to figure out what your site is all about within 10 seconds of arriving or you are likely to lose them to the dreaded "Back Button" on their browser!

• Avoid the temptation to alter your site to artificially improve your search engine placement. You may find your site permanently banned from the search engine when your "trick" is discovered.

• Keep track of your web traffic and the search terms surfers are using to find your site.  You can learn valuable information to help you make improvements, provide more of the information your visitors want and remove information or links, which are not productive.  For example, if you have a site about gardening and you learn that many people find your site by typing in the search term "gardening tools", you would be wise to find some way to include more information about this topic and to include gardening tools visitors can buy on your website. If your company does not sell gardening tools, then arrange to find another company or affiliate program which does and which will pay you a commission on sales originating from your website.

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We have worked closely with many SEO companies in our ten years on the Internet.  There is only one Search Engine Optimization company we have ever recommended to our clients: Customer Magnetism, because, they understand the process and truly know what they're doing!

After trying just about every 
pay-per-click search engine tool online, this is the one we both use and highly recommend:

SeachFeed.com

If you plan to use pay-per-click
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Your "Best Friend" for 
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Add your site to:

• AltaVista

• Yahoo!

• AOL

• Hotbot

• MSN

• Lycos